Sweet 16

MORNING MUSUME '21 - 16th ~That's J-POP~ The Fukumura Era of Morning Musume (2014-present) has been mostly frustrating for me personally for several reasons. From a production standpoint, their recordings have relied heavily on sounds and techniques established during the Michishige Era (2012-2014), even to this day. I've found the catalog during Fuku's leadership to … Continue reading Sweet 16

Generation XV

Morning Musume - "KOKORO&KARADA / LOVEpedia / Ningen Kankei No way way" The most anticipated Morning Musume singles for me these days are those that debut a new generation. I've been less interested in the H!P flagship than all other H!P groups since Sayumi graduated, and that saddens me a bit. MM is the group … Continue reading Generation XV

Did “One•Two•Three” Save H!P?

I saw this pop up in my Twitter feed a few days ago: https://twitter.com/ainogundan/status/1208394441142292481 This is an interesting theory. There's no question that "One•Two•Three" (OTT) returned Morning Musume to relevance in the J-idol world, but it's effect on the Hello! Project itself is something I'd never considered. I did some research using data from the … Continue reading Did “One•Two•Three” Save H!P?